The counter, not the brand
Basic Chain Factory is a Houston chain shop. We've supplied the jewelry trade across the United States and Canada since 2009 — the same rope, box and cable we've sold to stores for years, now sold to you direct.
We deal in real metal: solid 10k gold and 925 sterling silver, never plated brass. Our launch chains are stocked, mass-manufactured jewelry. Before an order leaves Houston, we verify the chain, hallmark and weight on a calibrated scale, then pack it in a protective jewelry box.
Our pricing is built around the metal and the work. Every product page puts width, length, catalog gram weight and price together so you can compare what you're buying without relying on a logo or vague claims.